Dad Verb
PACING & CO VIDEO STUDIO
Editing Built for Retention,
Not Just Views.
Stop relying on cheap AI auto-cuts. We hand-craft your long-form and short-form videos with expert pacing and motion design to build absolute trust with your audience.
Meet the FounderAffan Tasadduq
I don't just cut footage. I engineer attention.
Hey, I'm Affan. I built Pacing & Co. to bring human-led, narrative pacing back to the timeline. We engineer trust, frame by frame.
Affan — Founder, Pacing & Co.
Section 02 — The Vault
A quiet archive of work that moved numbers.
Narrative Pacing & Retention
Dad Verb
I Tested 10 Diaper Brands
Danielle Jhiani
Why Your Relationship OCD Intrusive Thoughts Won't Stop
JJ Vola
AI Follow-Ups: Turn One-Time Clients Into Repeat Customers
Section 03 — The DifferenceAI Can't Tell
AI Can't Tell
Your Story.
We Can.
A quiet rebellion against the flood of algorithmic content. Made by editors, directors and writers who obsess over the one-second mark.
01
No automated clipping
Every cut is a decision. We don't hand your story to a template — we edit frame by frame.
02
Advanced custom motion design
Typography, kinetic graphics and bespoke transitions built for your brand's exact register.
03
Human-led narrative pacing
We shape tension, breath and rhythm the way editors have for a century — with taste.
Section 04 — Our Offers
Three ways to work with us.
Boutique retainers. A small roster. Every engagement led by a senior editor.
The Short-Form Starter
$600/month
- 15 custom Reels / Shorts
- Hook optimization
- Bespoke graphics
Most Chosen
The Daily Growth
$1,000/month
- 30 custom Reels / Shorts
- Daily posting volume
- Monthly strategy call
The Full-Stack Creator
$1,500/month
- 4 YouTube videos + 20 Shorts
- Narrative structure
- Custom thumbnails
- Dedicated Slack
Section 05 — Begin
Ready to build a brand people stop to watch?
We take on a small number of partners each quarter. Tell us a little about your business — we'll respond within one business day.